Comprehensive Research on Mobile phone market in India ( 2023 )

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Indian mobile phone market
Indian mobile phone market

India is rapidly emerging as a key player in the global mobile phone market, with a population of over 1.3 billion people and a growing middle class. The Indian mobile phone market is projected to continue its strong growth in the coming years, driven by factors such as increasing internet penetration, the rise of e-commerce, and the government’s push towards digitalization.

The market is dominated by Chinese brands such as Xiaomi, Vivo, and Oppo, which collectively hold over 50% market share. However, Apple has also been making strides in the Indian market with its latest lineup of iPhones. The company has been focusing on expanding its market presence and brand awareness by offering more affordable models, financing options, and trade-in programs.

Indian Mobile phone market , 2022 unit sold

Here is the data based on unit sold in table format in year 2022:

CompanyMarket Share (%)Number of Units Sold (in Millions)
Xiaomi24.0152.0
Samsung20.0120.0
Realme16.096.0
Vivo15.090.0
Oppo13.078.0
Motorola7.042.0
Infinix4.024.0
Tecno2.012.0
Lava1.06.0
Apple4.529.0
Number of unit sold in year 2022

Market Trends

The Indian mobile phone market is characterized by intense competition and rapid technological advancements. Low-cost smartphones are particularly popular among Indian consumers, with many buyers opting for devices priced below Rs. 10,000. The market is also witnessing a shift towards 5G-enabled devices, with several smartphone manufacturers launching 5G models in India in 2021.

Apple’s goal to gain more market share in india

One of Apple’s key strategies to penetrate the Indian market is to establish a strong local manufacturing presence. In 2017, the company started assembling iPhones in India through its local partner Wistron, which helped to reduce the cost of the devices and made them more affordable to Indian consumers. Apple has also been increasing its retail footprint in the country by opening more physical stores and partnering with local retailers.

Apple faces several challenges in the Indian market, including intense competition from Chinese brands and the lack of a strong local supply chain. However, the company’s efforts to establish a stronger presence in the country and adapt to the unique needs of the Indian consumer bode well for its future success in the market.

Recent visit of tim cook to india in 2023 showed how serious apple is to build it’s dominance in india. Tim cook spend about a week meeting all big celeries in india.

Future Growth Prospects:

Despite the ongoing COVID-19 pandemic and the resulting economic slowdown, the Indian mobile phone market is expected to continue its growth trajectory. According to a report by Counterpoint Research, the Indian smartphone market is projected to grow by 10% in 2021. The report also predicts that the 5G-enabled smartphone market will account for 21% of total smartphone sales in India by 2023.

Conclusion on Indian Mobile phone market

In conclusion, the Indian mobile phone market presents a lucrative opportunity for global players like Apple. With its strong brand recognition, innovative product lineup, and expanding market presence, Apple is well-positioned to capitalize on the growing demand for mobile devices in India. By continuing to invest in local manufacturing, retail, and marketing efforts, the company can further penetrate the Indian market and capture a significant share of this rapidly growing market.

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