Every advancement in computers is usually hampered by two issues: convenience and engagement. We used telephones to text, call, and possibly play brick-breaker before smartphones. Smartphones have surpassed desktop computers as our primary computing devices, thanks to features such as multi-touch that make them more handy and interactive.
Another digitally enhanced real-world experience is augmented reality (AR). AR projects 3D computer-generated graphics onto the real world in real time. We believe that augmented reality (AR) will be critical to wearable computing platforms in the next 10 to 20 years.
The AR Opportunity
Many consumer-facing AR experiences are native to smartphones in their infancy. From shopping to gaming, there are a variety of applications. According to our analysis, the AR market was worth $1.2 billion at the end of 2021[1], a small percentage of the $710 billion media business.
Companies like Snapchat, Facebook, and Apple have boosted their investments in augmented reality in recent years, boosting the widespread use of AR on mobile devices. In the near future, we believe that AR will be integrated into eyewear. AR headsets are projected to improve on smartphone advancements by being light, hands-free, and interactive.
Consumer-grade AR headsets are expected to be available by the end of 2022.
AR might grow from $1.2 billion to $130 billion by 2030, thanks to headsets.
AR has the potential to change the way we work, shop, play, and interact with the world. According to our analysis, the market capitalization of augmented reality might grow from $1 billion today to $1 trillion by 2030.
Top AR Companies to invest into
- Sony Group Corporation
- Unity Software Inc.
- Etsy, Inc.
- Autodesk, Inc.
- Snap Inc.
- QUALCOMM, Incorporated
- Apple
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